Wrangler, an iconic denim brand with a rich heritage, launched its Fall/Winter 2010 Collection last September 16 at the Atrium, SM Mall of Asia. The fashion show’s theme was a runway garage inspired by its “Wild at Heart” campaign concept. The collection is all about Kustom Kulture which is an American subculture from the 50s to 70s. It described the style of those who drove and built custom cars and motorcycles – the typical hair styles, turn up jeans and their customized vehicles. I personally like the vintage slash grunge outfits, especially the checkered polo shirts and the short denim skirts.

About Wrangler: Wrangler is the one of the three biggest denim brands with hundred years of denim heritage. Founded in 1909, Wrangler is firstly named Blue Bell and rooted as a workwear company specializing in Overalls, and renamed as Wrangler in 1947 which means “Worker” and has delivered denim innovation and authentic craftsmanship devoting to denim history. For more information about Wrangler, please visit www.wrangler-ap.com.

Check out the Wrangler Fall/Winter 2010 collections at Wrangler stores.

Published: 2010-09-20 23:23:33