WAV Atmospheric Branding, a progressive company specializing in Sensory Marketing, helps retail stores create effective and engaging in-store retail experiences through digital signage. A digital signage (or dynamic signage) is a video broadcast aimed at a very narrow niche audience, in which video or multimedia content is displayed in public places for informational or advertising […]
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Enhance your Brand Image with WAV Digital SignagesWhat is Brand Image? According to WiseGeek.com, brand image “refers to the way a market as a whole views a given company or product.” It’s more than just brand recognition, it’s the consumers’ perception and impression of the brand’s total personality, both tangible and intangible elements. A brand image can become positive or negative (or […]
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