Have you completed your Christmas shopping? It’s still not too late to join in the season of giving. Shoppers from all over the metro are enjoying the Yuletide rush, but not the stress and inconvenience that comes with it.So, what can shopping malls and department stores do to at least lessen the burden from holiday shoppers?
 
Rustan’s Shopping Centers had already anticipated the situation and they came up with a solution to the problem. They’ve been elevating the shopping experience to a higher level with their new instore radio in Makati and Shangri-La branches. The audioWAV’s instore radio plays soothing and engaging music, which can be heard throughout the premises.
 
The approach helps improve the shopping experience by making the customers’ shopping trip pleasurable and relaxing. The soothing music helps customers relax as the serotonin levels in their bodies increase. It makes them have more patience while they shop gifts for friends, family, and co-workers. Not only that, the instore radio also announces updates including the latest products, services, and special sales and ongoing promos, giving loyal patrons first dibs on hot and on-sale items.
 
The company that specializes in providing creative in-store branding is WAV Atmospheric Branding. Rustan’s is making waves with customers with its specialized store radio. It entices shoppers to come inside the mall, linger longer, enjoy the experience of shopping, and end up purchasing something. Its audio-marketing tool is a branding technique helps to effectively deliver specialized music and customized messages that suit the needs of the store or establishment.
 
 

Published: 2012-12-06 08:25:20