Maybelline New York launched the Maybelline White Super Fresh Matte Powder Foundation early this year. The “no touch-up” foundation promises to bring out that super fresh and matte beauty of every Filipina.

I received the Maybelline White Super Fresh as a gift a couple of months ago so I’ve been using it for quite a long time already. I received 4 powder compacts and gave two to my mom.

The gift came with a box, “The Fresh Test” box, plus a spray bottle filled with water. I tried the fresh test and sprayed water on both powder samples (Brand X and Maybelline White Super Fresh). After a minute the Maybelline powder already absorbed the water, while Brand X trapped the water on top.

With Maybelline’s Clean Touch Technology, the powder is enriched with Mineral Perlite that is 5X the absorption power of regular talc. Other brands traps in sweat and sebum, leaving the skin oily and cakey.

White Super Fresh is the latest breakthrough in makeup foundation by Maybelline New York championing zero cakeyness, zero dullness, and zero meltdowns. It promises 12 hours of no touch-ups for that super fresh and matte look.

“Women feel best about themselves right after they’ve had a morning shower and freshly-applied makeup. However, as the day goes, their skin is under attack by heat, humidity, and pollution that leads to sweat build-up which eventually pounds down their confidence! This is where Maybelline New York comes in by offering the must-have powder foundation to make sure she always has that fresh feel confidence with White Super Fresh.” – Cary Noreen Co, Maybelline New York Brand Manager

The compact showcases a clean, immaculate white look. White Super Fresh is available for PhP 299 only.

It’s refillable and you can use a damp sponge to make the foundation last longer. The container is also designed to allow the sponge to breathe, just in case you need to bring it with a ‘still damp’ sponge.

It comes with 4 shades to choose from: Light, Nude Beige, Natural, and Honey. I’m using the Nude Beige (with a pinkish undertone), and it’s one shade brighter than my natural skin tone. The compact also comes with a wide mirror, in case you need touch-ups. But I assure you that you’ll only need one (or two, maximum is two) applications in a day.

What I also love about this foundation is the decent coverage. It evens out my skin tone and brightens up my complexion with just a few strokes. Although of course, I’d still use other [more] hardworking foundations, with better coverage, during special occasions.

Its high sun protection (SPF 34 PA+++) is a bonus. Nowadays, you can’t just go outside without wearing sunscreen on your face.

NO TOUCH-UPS CHALLENGE (no concealer used)

After application (natural light) vs. After 12++ hours (indoor light). The sweat on my forehead is quite visible but that’s due to some physical activities I had during the day. When I use other powder foundations, oil is visible all over my face but as you can see here, it’s mostly [still] matte.

Maybelline White Super Fresh, with its elegant packaging, mattifying power, and affordable price, is an excellent ‘everyday’ powder foundation.

Maybelline Philippines
www.maybelline.com.ph
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Published: 2015-04-06 12:23:21