According to experts, playing outdoors can help stimulate children’s emotional, social, and physical development. That’s why I encourage my 2-year old son to spend his playtime outside, running around the neighborhood and making friends.

Of course, as a mom I do feel that he isn’t 100% safe outside, especially now that the weather gets too hot and viral diseases are more rampant. So to help me get through the worrying stage, I give him the proper diet plus multivitamins, and I make sure that I have in my arsenal Johnson’s baby products.

Johnson’s, the country’s number one baby care brand trusted by generations, presents a new advocacy campaign to help Moms confidently send their active, growing kids for outdoor play – Johnson’s Play Days. Johnson’s understands that exposure to the sun when outdoors can bring about various skin discomforts on children like rashes and irritation, malodor and stickiness. So this summer, three product platforms are recommended for active, growing kids who want to play outdoors: No Bungang Araw, Walang Lagkit Feeling, and No Amoy-Araw.

Aside from the products, Johnson’s also brings to Moms and kids the country’s first and only travelling playground that will visit Luzon, Visayas and Mindanao to provide kids a fun and secure place to play in throughout summer.

No Bungang Araw Range

4 out of 10 kids have prickly heat right this very moment and what’s worse is that 10 out of 10 kids can have prickly heat, especially during summer here in the Philippines. Prickly heat is due to excessive sweating, making sweat glands to be blocked and irritate the skin. To prevent prickly heat, use Johnson’s Baby Skin Protection Powder on your kid before play. It has zinc oxide that’s a proven anti-bacterial agent and magnesium steareate that repels wetness. With this unique formulation, it helps fight rashes and prevents them from coming back.

Walang Lagkit Feeling Range

With temperatures reaching as high as 36 degrees Celsius, the Department of Health (DOH) cautions the public to take extra precaution against conditions like heat stroke. For kids who love to play outdoors, staying “cool” means having more fun. Bathe your children 2 to 3 times a day to reduce body heat, let them drink at least 8 glasses of water, and use Johnson’s Walang Lagkit Feeling products: Johnson’s  Baby Cooling Bath with honeysuckle, Johnson’s  Baby Cooling Powder with honeysuckle that cools the skin in less than 1 minute, and Johnson’s  Baby Tumble Cologne with a with a refreshing fragrance that gives an energizing after-bath feeling.

No Amoy-Araw Range

When your child starts to smell more like an adult after playing outdoors, he/she is no longer a baby. As a mom, you want your kid always smelling clean and fresh, not just as a reflection of good hygiene, but also as a reflection of your care. Keep your kid smelling fresh with Johnson’s Baby Slide & Bounce Cologne with a sweet and fruity fragrance, Johnson’s Baby Summer Peach Bath with Vitamin E and the natural essence of Peach Leaf, and Johnson’s Baby Pink Blossoms Powder with long-lasting fragrance.

This addition to the Johnson’s Play Days Collection is my favorite! Johnson’s Baby Daily Sun Protection Lotion completes his daily hygiene + protection routine. It is a fact that even when your child is fully clothed or indoors, as much as 70% of the sun’s harmful UV rays can still penetrate and harm his skin. Excessive sun exposure can build up over time and can result in wrinkles, sunspots, and even melanoma, a type of skin cancer, in his later life.

Johnson’s Baby Sunblock contains special ingredients that can block as much as 90% of the sun’s harmful UVA/UVB rays, offering wide sun protection. Its Clinically-Proven Mild formula is light and non-greasy, making it safe and comfortable for everyday use.

Published: 2012-06-11 12:30:33