Being a small business owner isn’t always easy, and it comes with some big responsibilities, all of which lie on your shoulders. The perks are worth it, you get to be your own boss and can feel pride in all that you have accomplished with your own two hands, but sometimes you need a bit of extra help.
Small businesses usually don’t have the bandwidth or funds to invest in big, fancy digital marketing campaigns in the way that large companies do. One thing that can help a lot is to speak to King Kong and get some top-notch professional digital marketing advice at a very affordable price! Another avenue you must explore is any available low-cost social media marketing that can grow your business without a big budget and a dedicated marketing team. The place to start? Facebook!
Facebook is the most popular social network of all time, currently boasting around 3 billion active users. It doesn’t matter what kind of goods or services your small business is selling, you are sure to find customers on Facebook! Facebook is a great place to build awareness of your brand, increase your website traffic, engage new customers, gain and retain customer loyalty, hone your customer service, and most importantly, make a lot more sales! A free business page is all it takes to get you up and running!
Let’s get started using Facebook marketing to send your small business on the road to success. It’s time to set up your Facebook business page. This is like a second website, it’s your homepage on the platform that shows potential customers who you are and what your business has to offer them.
Start by putting up a profile picture featuring your logo or brand icon, probably the most important thing you can do to make sure that your audience recognizes your brand.
Next add a cover photo that features your team, product in action, physical store, or an image that promotes your latest offerings. Strive to make it something that will elicit a positive emotion, like a scene that gives a sense of the current season.
Now you need to fill out your up-to-date and complete contact information. Be sure to include your email address, customer service phone number, your website, and your brick-and-mortar retail outlet’s location. Your customers will want to reach you!
Turn your business page to Facebook!
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