The technology has advanced, and every sector is now moving its services and products to the online platform. That is because it is the most efficient way to reach out to your audience or customers. The availability of digital gadgets such as laptops and smartphones has made it the best platform that can meet your broadcasting needs. Businesses and individuals nowadays are even using these video streaming platforms as part of their video marketing campaign.

Different platforms are now available on social media, and more are still being developed. Therefore, it is essential to make the right choice of the one going to meet your broadcasting demands. Of all the other forms of broadcast, most audiences prefer videos as people believe in what they see that what they hear.

However, to make your video go viral, you have to choose the best platform. Your choice must also go in hand with the type of video you want to broadcast, whether it is a professional video or an advertisement video.

This article highlights some of the best platforms for video streaming, as explained below.

 

Twitch

It is an American video live streaming platform that focuses on Video game live streaming. The platform was founded in 2011, and its content can be viewed either live or via video on demand. The platform has grown and is now considered peak internet traffic with more than 15 million daily active users. And remember that, to grow your profile, you can buy Twitch followers.  

Pros

• Produces high-quality video
• Serves large audience
• Easy to use
• It offers several benefits to viewers, such as ad-free viewing
• Ability to stream elsewhere
• Access to transcoding

Cons

• It can be risky for teenagers and kids
• You will have to do extra work to file revenue as part of your taxes

 

IBM Cloud Video

This platform was founded in 2007 with the primary aim of connecting military service members with their families. It is a video live streaming company whose streaming accounts are free. It produces quality videos and also offers analytics and content syndication.

Key Features

The platform offers video streaming solutions to customers and enterprises. Their professionals provide solutions in various sectors, such as video marketing and live event coverage. It also offers unique and quality content, as that is what every audience wants. It also ensures video distribution and workflow. The platform has no published limit and also no published aspect ratio.

Pros

• Offers good customer support
• Offers quality content
• It has a variety of features for broadcast
• It is reliable
• Can serve a large number of clients

Cons

• The client to add some additional fee for streaming above 720p resolutions
• Poor quality closed captioning support

 

JW Player

The platform was founded in 2005 as a student project. It started as a small opening code for playing both audio and video. It developed until it became the primary video player for YouTube. The platform was only known for playing VOD content. It has now expanded its offers beyond the demand of the audience and now offers live streaming.

Key Features

The platform is easy to use, with only a four-step process for beginning a live stream. It is designed for users with significant budgets and large business enterprises. The platform offers several video streams that include HLS adaptive live streaming, simulcast to FB live, and real-time analytics. It provides technical support and has security features.

Pros

• Easy to use
• Has good advertising tools
• It’s a great video player
• Has security features

Cons

• Monetization is ad-based
• Live streaming is limited to custom-priced plans

 

Vimeo Live Stream

The platform is considered the biggest large streaming company in the world. It was founded in 2007 and acquired the live streaming platform in 2017. Vimeo live stream offers both video hosting services and video streaming. It requires users to purchase a premium plan to access live streaming functionality.

Key Features

It offers a variety of proprietary hardware and software for live streaming. It also offers video management services with high-quality videos and streams. The platform has a large storage capacity and privacy options. You can also upload to the venue from anywhere.

Pros

• No ads
• Unlimited viewers
• Easy to use
• Large storage capacity and can host high capacity videos
• Has privacy options
• Offers high-quality videos

Cons

• Generate less traffic compared to other platforms

 

Muvi

It is another one of the best live streaming platforms that are focused on OTT media. It is a unique platform that works as a turnkey appliance for OTT broadcasters. The platform includes a fully-featured website, mobile and TV apps.

Key Features

The video streaming solution for the platform comes with functionalities and capabilities. It is very simple and offers straightforward services that do not require any development expertise and coding. Everything is managed from Muvi’s end.

Pros

• It is simple
• Offers to transcode
• Website and Apps for mobile and TV

Cons

• CMS user interface is complex
• Hard to connect and integrate
• Not user friendly
• No China video delivery

 

Conclusion

There are several platforms for video streaming, but the decision on the one to use lies with you. It would be best if you considered what you want and weighed every platform’s pros and cons to arrive at the best decision.

Published: 2021-09-13 22:19:22